The blog (and general ramblings) of a freelance web designer

Many PR, Marketing and Advertising agencies won’t have web design or development resources in house. They might have a designer who knows their way around Photoshop (bad idea, by the way, to design sites in Photoshop!) – but on the whole, they don’t tend to have experts in UX (User Experience), UI (User Interface), nor […]

Agencies are always on the lookout for freelance web developers. But hiring a web developer is not an easy task, especially if you don’t have a dedicated pool to source from. The process of linking up with, and onboarding a new developer can be time-consuming, and the agency needs to take a leap of faith […]

I’ve been a freelance web designer for a long time. I’ve worked for some of the biggest companies in the world (Chelsea FC, LG, Playboy for example), but I have also worked for some very small companies too. And this post is really just a few things I have learned along the way that might […]

Is there anything wrong with my website? Is it just a little out of date, or does it lack essential features? Is my company’s website costing me money, and if so how much? You’ve had that in the back of your mind for some time now, it started as a niggle and eventually became a […]

Are you wondering if it’s time to hire a freelance web designer? You might be thinking about hiring one for many reasons. Maybe your site is looking outdated, or not performing well in search results. Or maybe you just don’t know what to do with the design of your site. Whatever the reason, there are […]

How Google Page Speed Insight scores impact on SEO, and what that means for businesses. We’ve all heard the term “page speed” in relation to SEO, but how much do we actually know about what it means? What does page speed have to do with users’ experience on your site? Is it an important factor […]

I was speaking to a friend of mine who runs a restaurant. We discussed a lot over a virtual glass of whisky (via Google Meet) and we talked about how the restaurant industry has embarked on a major digital shift. Those who’ll endure the pandemic and come out stronger need a website that handles this […]

This article’s approach to the ever-shifting variable that is “Conversion Rate” is going to be addressed much in the way your site should be. That is, with: No fluff, No hype, With Transparency, and with a Clear and Pre-meditated Direction. To presume your potential customers won’t subconsciously detect a lack of confidence, passion, and direction […]

In part one, I discussed the need for a great host. A VPS or dedicated hosting of some kind will usually give you a much quicker connection and help to bring your page speed score right up. My recommendation is to go with cloud hosting from somebody like Nimbus Hosting – they are the company […]

Let me start by saying, getting 100/100 on a production website that isn’t just some text on a page is pretty hard to do, if not impossible. There are so many factors that make up your site speed and it’s virtually impossible to get the holy grail of a perfect score. But, we can try! […]

It’s all well and good if your website looks great. That’s amazing. We want more gorgeous websites up on the internet, making it beautiful.

We could all do with being a bit more productive, right? We go on Awwwards for some inspiration and 2 hours later we’re playing on Pottermore. Or we hit up Slack for some knowledge, and the next thing you’re 200 messages deep about that cat video on YouTube. But there are some things we can […]