Creating Sustainable Websites
Why is having a sustainable website important?
Build fast. Build green. Build smart.
Most people don’t think about the environmental impact of their website, but every time someone visits a page, data is transferred. That transfer uses electricity, which contributes to carbon emissions. Multiply that by thousands of visits a day, across millions of websites, and the digital world starts to look a lot less invisible.
A typical website might be bloated with unnecessary scripts, oversized images, and slow-loading features. Not only does this create a poor user experience, but it also increases energy usage on both the server and the user’s device. A sustainable website strips all that back. It’s lean, efficient, and designed to use fewer resources without compromising on impact or quality.
For B-Corps and businesses that care about their footprint, digital sustainability is a natural next step. You’ve already audited your supply chain and packaging. Now it’s time to think about the carbon output of your online presence. Building a sustainable website is a chance to align your values with your digital operations — and show your customers that you’re walking the talk.
But it’s not just about the planet. Sustainable websites load faster, rank better in search engines, and offer a better experience for all users, including those on older devices or slower connections. That means better results across the board.
A lighter, faster website is good for the planet, good for your users, and good for business. Sustainable web design is not a trend. It’s the future… and it’s ready now.
How I Help My Clients Reduce Their Carbon Footprint Online
Let’s make your digital presence cleaner, faster, and better for the planet.
Reducing your website’s carbon footprint doesn’t mean sacrificing design or functionality. It means being intentional. I help businesses create lean, fast, and efficient websites that use fewer resources, load quicker, and perform better — all while lowering their environmental impact.
It starts with smart planning. Every project begins with a clear content strategy so we only build what’s needed. No fluff. No filler. Just focused, user-friendly experiences that work hard for your brand and waste less in the process.
I optimise everything under the hood. That means clean, lightweight code, properly sized images, modern formats like WebP, and smart lazy loading so browsers only load what’s necessary. I also strip out unnecessary plugins and third-party scripts that slow things down and chew through energy.
Then there’s hosting. I recommend green hosting providers that use renewable energy, invest in carbon offsets, and offer high-performance servers. Combine that with efficient caching, a well-structured CMS, and a focus on accessibility and you’ve got a site that’s not just sustainable — it’s high performing, inclusive, and future-proof.
For businesses like B-Corps, this isn’t just a nice-to-have. It’s part of a bigger mission. You’ve worked hard to build an ethical supply chain and a responsible brand — your website should reflect that too.
My goal is to make sustainability part of the design conversation from day one. And the best part? These changes don’t just lower emissions. They boost SEO, improve conversions, and make your site more enjoyable for users everywhere.
A random couple of projects
Latest Blog Posts
Green Is the New Fast: Why Sustainable Web Design Is the Future
A few years ago, if you asked someone how green their website was, you’d probably get a confused look. After all, websites live in the cloud, don’t they? They don’t take up space, they don’t burn fossil fuels, and they certainly don’t spew out smoke like an old factory. But the reality is quite different. […]
7 Website Features Every Small Business Needs to Attract Customers
In today’s digital age, your website is the cornerstone of your business’s online presence. For small businesses, a website is often the first point of contact for potential customers. It’s your opportunity to make a lasting impression and convince visitors that your business is the right choice for them. But what exactly makes a small […]
Is your website shit?
Introduction Let’s face it: we’ve all visited a website that’s, well, a bit rubbish. Maybe the design was outdated, the text was full of jargon, or you couldn’t even find the phone number to call. For small businesses, having a subpar website is more than just embarrassing; it’s costing you money. Over my 20+ years […]
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