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SCORING 100/100 ON GOOGLE PAGESPEED INSIGHTS (PART 2)

In part one, I discussed the need for a great host. A VPS or dedicated hosting of some kind will usually give you a much quicker connection and help to bring your page speed score right up. My recommendation is to go with cloud hosting from somebody like Nimbus Hosting – they are the company I use and trust. I recommend almost all of my clients to them, and honestly, they are fantastic. And no, I’m not on a referral scheme!

So, once you have your hosting sorted and your site is on a decent server, we can really get to work on bringing that score up. First thing is first, understand what the existing score is and work out where it is letting you down.

The most common issue is not having compression enabled in anyway. Enable Compression! Again, good hosting will cover this off for you, so you won’t have to worry too much, but check through what Google is telling you to do, and follow those rules. If your server doesn’t do it out of the box, then there are a couple of other ways to do it. The easiest is to use a caching plugin that supports enabling Gzip. W3 Total Cache has a way to enable this for you, as does WP Rocket – there are a plethora of good plugins you could use. Read the reviews and see what takes your fancy. My plugin of choice is WP Rocket.

If you’re a little more comfortable with code and just want to handle compression yourself, then open up your .htaccess file and you can add this code (Taken from: https://gtmetrix.com/enable-gzip-compression.html):


  # Compress HTML, CSS, JavaScript, Text, XML and fonts
  AddOutputFilterByType DEFLATE application/javascript
  AddOutputFilterByType DEFLATE application/rss+xml
  AddOutputFilterByType DEFLATE application/vnd.ms-fontobject
  AddOutputFilterByType DEFLATE application/x-font
  AddOutputFilterByType DEFLATE application/x-font-opentype
  AddOutputFilterByType DEFLATE application/x-font-otf
  AddOutputFilterByType DEFLATE application/x-font-truetype
  AddOutputFilterByType DEFLATE application/x-font-ttf
  AddOutputFilterByType DEFLATE application/x-javascript
  AddOutputFilterByType DEFLATE application/xhtml+xml
  AddOutputFilterByType DEFLATE application/xml
  AddOutputFilterByType DEFLATE font/opentype
  AddOutputFilterByType DEFLATE font/otf
  AddOutputFilterByType DEFLATE font/ttf
  AddOutputFilterByType DEFLATE image/svg+xml
  AddOutputFilterByType DEFLATE image/x-icon
  AddOutputFilterByType DEFLATE text/css
  AddOutputFilterByType DEFLATE text/html
  AddOutputFilterByType DEFLATE text/javascript
  AddOutputFilterByType DEFLATE text/plain
  AddOutputFilterByType DEFLATE text/xml

  # Remove browser bugs (only needed for really old browsers)
  BrowserMatch ^Mozilla/4 gzip-only-text/html
  BrowserMatch ^Mozilla/4\.0[678] no-gzip
  BrowserMatch \bMSIE !no-gzip !gzip-only-text/html
  Header append Vary User-Agent

Now, go ahead and run your site through PageSpeed Insights again – has your score improved? If so, great! If not, then we may have a bigger problem. But, enabling compression should almost always improve your score on both desktop and mobile.

Next up, we need to optimise your images. Now, in an ideal world you’d upload images exactly at the right size, already saved for web and they’d all be perfect. But clients don’t always do that, so you have to think ahead. A plugin like Kraken would be my first port of call if you want an easy win. But you could go into your functions file and add in some custom image sizes to fit your site and layouts. By doing this, and using srcset you will reduce the image load on your site, as it will always load the perfect sized images. I’d still recommend using smushit or tinypng to compress your images as best as possible before uploading – don’t upload some huge, uncompressed image and get punished by Google for it!

In the next part, I’ll be talking about the ever fun ‘Eliminate Render-blocking JavaScript and CSS in Above-the-fold Content’ – a failsafe way to make you want to pull your hair out!

See you in a week or so!

Rob Fenech - Freelance Web Designer 5.0
Matthew Weatherill

Thank you so much for all your hard work. You made it easy to take my business online and I love the way my site looks! Everyone who has seen it says its great. I’ve been telling everyone about you!

Neil Payne

The first time I met Robert was when I first started my business. He was able to give me some great advice on how to get things started and he was very helpful throughout the process. When it came time to build our website, I knew right away who I was going to go with.

Sebastien Thatcher

Robert is a true professional who puts 110% into his work. He did a great job for me and I will use him again in the future

Christopher Verdant

The service was top class. Robert went out of his way to make sure that I was 100% happy with the end result. He went above and beyond what was expected and for that I can’t thank him enough.

Rafferty Bamburgh

The site is absolutely brilliant and I am more than happy with the outcome. The process was smooth and seamless and Robert became more than just a web designer, but a good friend and business associate. Rob has managed to create a stunning website for my company in record time, which is exactly what I was looking for. Everything about the website is perfect, the way it looks, the professional feel it gives off and most importantly, it works! The site has not only given my business credibility but has also gained me lots of new clients.

Jordan Fordly

I have known Robert for over 5 years and working with Robert has been a pleasure. He is very professional, his work is of the highest quality and he always delivers on time. I have no hesitation in recommending Robert to anyone looking for excellent web design services.

Charlie King

We wanted a website that we could manage ourselves and still look professional and we got exactly what we wanted. Robert was friendly and helpful and I would recommend him to anyone looking for a website.

Liam Potter

I am very happy with the website. I am thrilled with the service I got from you and the result.

Daniel Stephens

I was impressed with the work done by Robert. Very quick and efficient service and great value for money.

Hayley Branson

I could not be happier with the service Robert provided; he was quick, efficient and communicated very well throughout the process.

Diamond Detailing

Robert was a pleasure to work with and he delivered an amazing result. It has been a breath of fresh air finding someone who is so enthusiastic about what they do and also delivers on time and on budget.

Margin Autos

I recently set up a new business and Robert was the man for the job to get it done. Not only is he an expert in his field, he is also extremely easy to work with, very responsive and incredibly reasonably priced. I was very happy with his work and would certainly recommend him to anyone looking for a top quality job.

Donna Whitehead

I was very impressed by the quality of work, professionalism and dedication to this project shown by Robert. I would highly recommend Robert’s services to anyone who wants their website to look professional and modern.

Louis Micallef

I would like to thank Robert for his work on my website, he was very easy to deal with and is extremely talented. I will be using his services in the future and I would highly recommend him to anyone looking for a website at a very affordable price.

Alice Beauchamp

I can not recommend Robert more. He did a fantastic job for our website and did it in a very timely manner at a great price! I will be using him again in the future and I would suggest others do too.

Ivy Slade

From the outset Robert was extremely helpful and accommodating. He provided excellent advice and made sure that I was happy with the design of my website at every stage.

Steven Woodcock

Excellent work. Robert was helpful, approachable and most importantly he did what he said he would do when he said he would do it. I’m very happy with my website.

Emma Mason

Rob was first on the list when I searched for a freelance web designer in London, and his skill immediately shone through. He completed a very unique website project for me with minimal fuss. He was patient and happy to explain things to me multiple times if I didn’t understand something. He is a fantastic web designer, and I cannot recommend him highly enough.

Vicki Anstey

Rob designed and built a superb website for our business. Slick, simple, eye-catching and very easy to navigate. He was a joy to work with, from start to finish, leading the process and understanding the brand inside out. We were able to input at every stage and the CMS system is easy to update to suit all our changing needs. Rob has continued to offer support and is very responsive to ad-hoc requests. I wouldn’t hesitate to recommend Rob Fenech to anyone looking to re-design their website.

Optrix Media

Rob did a fantastic job re-designing and building the Optrix website. He was very patient and I’d highly recommend.

McLellands London

Rob was very professional and put together a beautiful site for me with a very tight deadline. I was extremely impressed by his quick turnaround and I also now have a site I am very proud of.

Anthony Pearce

Rob produced an excellent design and build for our new website. I’m very happy with the result and would definitely recommend him for professional and cost effective website design.

Jeremy Wyatt

I worked with Rob on my new website, and the process was quick, easy and painless. I would highly recommend Rob, he’s honest and transparent and delivers a great end result within budget.

Kevin Walker

I would highly recommend Rob for quality web design. He offers highly creative solutions and technical knowhow along with intelligent marketing. He is seriously dedicated to his craft but fun to work with at the same time.

Karen Stocker

Rob has supported us superbly well over the last six/seven years. He is a fantastic freelance web designer and I cannot recommend him highly enough.

Thomas Lyons

Rob is brilliant – highly professional, detailed, responsive and patient. Was great to work with – would highly recommend!

Dan Hyde

Rob is really easy to work with and does the job well. I regularly rely on his expertise.

Amy Bowers

To date, I have worked with Rob on three projects and have been highly impressed. He is experienced, efficient and responds to queries within a matter of hours.

I would highly recommend Rob and will look to work with him on future projects.

Rob Pratt

Rob is a fantastic developer. He has created countless websites for me over the years, from small quick turn around projects through to full scale sites for the likes of Lenovo, LG and Intel (to name a few).

I can’t recommend him and his team highly enough.

Gordon Eichhorst

Rob and his team are quintessential professionals. They quickly understood what we needed and were also able to suggest improvements which we would not have been aware of or considered. Rob is also an easy guy to speak with and quickly diffuses occasional frustration which to be honest usually comes from the customer not explaining things well! Would highly recommend!

Laura Pagan

Rob first designed and developed our website in 2013, and apart from a few tweaks/upgrades, it has stood the test of time! We are really proud of the website and receive lots of compliments about how easy it is to use and how great it looks from our customers. Rob has been great to deal with over the years, and goes above and beyond for his clients. We would highly recommend Rob to anyone looking for a new website or wanting to improve what they have already.

Laura Oakley

I needed to find a web developer to help rebuild a small charity website. Rob was great to work with and did a superb job. As a small charity, we had a tricky list of needs and limitations but Rob helped us build something that ticked every box. He kept the work in scope, worked with us collaboratively and was very responsive. What’s more, he was always willing to talk us through anything we didn’t quite understand and was never patronising. With regards to the end product, it was exactly what we needed. We’ve had so much positive feedback about the site from our members and it’s helping us deliver what we need to with our limited resources. Thanks so much for all your help Rob!

Jane Fulcher

I’ve worked with Rob on many varied projects over the years. He’s always our first choice for development projects due to his willingness to really collaborate and go the extra mile. And because of the fantastic results that keep our clients happy! Rob has been a great partner for the agency I work for, Show, and is someone we always know we can turn to for professional and wise advice. Highly recommended.